Aseel Al Hamad is a Saudi national, entrepreneur and motorsports enthusiast. She trained as an interior designer and founded her first design company in 2009; IDEGREE DESIGN. Her love of the automotive world led her into the motoring world and into her current role as a motorsports pioneer, where she has quickly found her feet. In December 2017, Aseel was appointed as a board member of the Saudi Arabian Motor Federation (SAMF); the first female to take the role. She is also a member of the International Automobile Federation (FIA), who appointed her to represent Saudi Arabia at the Women in Motorsport Commission.
In the wake of the landmark lifting of the female driving ban in Saudi Arabia on 24th June 2018, Aseel was asked to perform a celebrity lap in a Renault E20 Formula One racing car prior to the opening of the 2018 French Grand Prix, making her the first Saudi female national to drive a Formula One car.